Editorial principles
Write for people, not algorithms
Lead with a clear point. Cut filler. Use plain language and short paragraphs that respect a reader's time.
Show your work
Cite sources, link to data, and credit the people you spoke to. Strong references make a piece more persuasive.
Be accurate and fair
Double-check names, numbers, and claims. If a piece criticizes someone, give them an honest chance to respond.
Use voice on purpose
Personal voice is welcome when it serves the reader. Avoid jargon and avoid the temptation to sound clever.
Style — please do
- Write a clear, concrete headline.
- Open with the strongest sentence you have.
- Use sub-headings every 2–4 paragraphs.
- Prefer active verbs and short sentences.
- Close with a takeaway, not a summary.
Style — please avoid
- No undisclosed sponsored or promotional content.
- No clickbait headlines or misleading framing.
- No copy-pasted material without attribution.
- No personal attacks, hate speech, or harassment.
- No AI-generated content presented as original reporting.
Article format checklist
| Element | Recommendation |
|---|---|
| Headline | 60 characters or fewer, descriptive |
| Standfirst | 1–2 sentences that promise the read |
| Length | 600–1,800 words for most pieces |
| Images | Original or properly licensed, with credit |
| Links | External sources for every key claim |
| Author bio | 1–2 lines + optional social link |
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